McLaren ties up with Boost for Indian GP

© Nishant Raj, 19 October 2012
AP Photo/Dita Alangkara

Boost, a product of GlaxoSmithKline, has announced that it would be partnering Mclaren at the upcoming Indian Grand Prix with its logos to feature on the two cars of the British team during the weekend.

Benefitting from the team's association with GSK, the malt-based health food drink has become the first Indian consumer brand to partner with the Mclaren Group as a result.

“Our strategic partnership with GSK is a fast-moving and dynamic one,” said McLaren team principal Martin Whitmarsh. “We are looking forward to running Boost on our cars.

“The Buddh International circuit is one of the most exciting new venues in Formula 1 and India is a fantastic, growing market for the sport,” he added.

Telecommunications company Airtel, the title sponsor of the Indian GP, meanwhile found a partner in Mercedes for the weekend in a deal which was announced late in July.

Last year, Gujarat-based dairy cooperative Amul sponsored the Sauber team with the brand’s logos running across the cars’ rear-wings.

 

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