Rolex strikes deal with F1

By Ubaid Parkar, 7 December 2012
© AP Photo/Terry Renna

Luxury watchmaker Rolex was announced on Wednesday as the official timekeeper and timepiece of Formula 1 from the 2013 season onwards, in what will be a long-term deal between the two.

The arrangement allows Rolex’s logos to be displayed around the circuits and at various corners of the track with its presence to “due to develop over the coming seasons.”

“This partnership is something that many people interested in Formula 1 will have been waiting for and should rightly be excited about,” commented F1 boss Bernie Ecclestone. “Rolex has incredible sporting heritage and therefore Formula 1 is the right place for Rolex to be.”

The watch manufacturing company is known for a few ties in motorsports, including being notably associated with triple champion Jackie Stewart since the 1960s.

“Having worked with Rolex for more than 40 years and given my on-going involvement in Formula 1, I think this is a superb partnership and one that will be hugely successful,” reckoned Stewart.


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