Austin F1 organisers sell most liquor in Texas

© AP, 9 January 2013
© AP Photo/Luca Bruno

Circuit of the Americas became the state's top liquor seller in November as the inaugural Formula 1 race weekend in Austin drew more than 260,000 fans.

The Texas comptroller's office says Circuit-related events had $2.8 million worth of beer, wine and mixed drink sales.

Lewis Hamilton won the Nov. 17 United States Grand Prix, the first F1 race on American soil since 2007, in his fourth victory of the 2012 season.

The Austin American-Statesman reported Monday that citywide alcohol sales for November reached $48.4 million, or 23 percent higher than a year earlier.

Some business owners credit the increase to race fans in Austin for the mid-November events. ATX Brands owner Doug Guller says it was a great first year for Formula 1.


Want to be the fastest to lap up F1 content? ‘Follow’ us on TWITTER and ‘like’ us on FACEBOOK.