Renault left unsatisfied with Red Bull alliance

© F1 Pulse, 12 March 2013
© AP Photo/Miguel Angel Morenatti

The three successive double world titles clinched by Red Bull have done little for its engine supplier Renault.

The French manufacturer has been furnishing engines to the defending champions since 2007 but the recent success has been overshadowed largely by the Formula 1 team, run by the Austrian energy drinks company.

“We are frustrated by the lack of recognition we get for beating the likes of Ferrari and Mercedes,” Renault boss Carlos Tavares told Autocar. “It is true that I think we deserve better.”

“But part of that problem at least must lie with our global marketing team. It is clear that we must create a bigger buzz around what we do. We are world champions, we are able to sell our engines to the teams because of that, but we do not get enough recognition beyond that,” he pointed out.

Red Bull also sports the Infiniti brand, which is Nissan's luxury vehicle division. The Japanese carmaker has been in an alliance with Renault since 1999.

"(Tavares) also admitted that alliance partner Infiniti’s branding deal with Red Bull lessened Renault’s benefit from powering the team to success," reported Autocar.

Two years ago, had asked Renault Sport F1’s then managing director Jean-Francois Caubet whether the company was gaining adequate exposure in F1 to which the Frenchman had replied that the official names of the teams were enough.


Want to be the fastest to lap up F1 content? ‘Follow’ us on TWITTER and ‘like’ us on FACEBOOK.

Related: 2013, Red Bull, Renault


Nike Air 1999 Jordan 5 Fire Red size 8.5 DScheap jordans for sale2008 NIKE AIR JORDAN COUNTDOWN PACK COLLEZIONE CDP 16/7 MULTI COLOR SIZE 11cheap jordans for saleNike Air Jordan Retro 6 VI GMP Gold Medal Size 12cheap jordans for saleAir Jordan Retro XIII 13 Low Midnight Navy/Hornets 310810-107 Size 10 No Boxcheap jordans for sale(937) 100% Authentic Nike Air Jordan 21 Playoff Sz 13 White/Black/Redcheap jordans for sale2003 Nike Air Jordan I 1 Retro Black Patent Metallic Gold sz 9cheap jordans for saleNike air foamposite pro pure platinum Jordan Size 12 PADS Retro 1 3 4 11 13 Bredcheap jordans for saleNike Air Jordan Flight Runner 2 Black Red 8 New in box NIBcheap jordans for saleNIKE AIR JORDAN RETRO 1 HIGH OG "SHADOW" SOFT GRaY/BLACK 555088 014 men SZ 10.5cheap jordans for sale