Lotus continued to bank on the popularity of Kimi Raikkonen making most of PR opportunities at the season-opening Australian Grand Prix.
Ahead of the race, members of the media attending the event at Albert Park were supplied with a Magnum-style USB stick on Thursday.
“Ice-cream anyone? These tasty little numbers have already been a big hit with the media here in Melbourne; pretty soon you'll be able to grab one too... stay tuned,” the team mentioned on its Facebook page.
Its design was based on the same ice-cream that Raikkonen was seen munching in the Ferrari garage at the 2009 Malaysian Grand Prix, when the race was stopped due to heavy rain.
Recently, the Finn had explained why he ate the ice-cream while other teams and drivers were waiting for the race to be resumed.
Last year at Sepang, Lotus had treated journalists with the ice-cream, which in the humid weather was a very welcome experience.
But Lotus earned its real brownie points after Raikkonen won in Melbourne on Sunday. Teams will now head to Malaysia for the second race of the season this coming weekend.