Richard Branson is set to honour the bet he lost against Tony Fernandes at the end of the 2010 Formula 1 season by dressing up as a stewardess in an AirAsia flight next month.
The two entrepreneurs, both of whom run an airline, had bet on who would finish ahead of each other in their debut season with their respective teams three years ago, and that the loser would serve as a female cabin crew on the winner's airline.
Fernandes’ Lotus (tenth) beat Virgin (12th) in the constructors’ championship back then with Branson at the receiving end of the stake.
Consequently, the 62-year-old business magnate will be serving on a flight from Perth to Kuala Lumpur on May 12, with a portion of the proceeds from the sale of the tickets to go to charity.
According to the AirAsia website, “Sir Richard – complete with make-up, a pair of high heels and freshly shaved legs - will strut his stuff as a cross-dressing cabin crew" on the said flight.
"It's an awkward moment when you go down memory lane and recall the times I used to work for Richard. And it's hilarious to think now, that it's Richard who will be working for me as a sassy flight attendant," Fernandes said.
Branson no longer owns the F1 team, which has now been rebranded as Marussia.