Mercedes made a mockery of Red Bull after sealing a one-two at the Austrian Grand Prix on Sunday by refusing to acknowledge the circuit at Spielberg by its new name and devising campaigns that gave no exposure to the nomenclature.
Rechristened as the Red Bull Ring, after the energy drink company owner Dietrich Mateschitz reportedly invested €200 million ($270 million) in renewing the track formerly known as the A1 Ring, to make it suitable for Formula One and host a race after a decade's absence.
But Mercedes refused to refer to the new name in its press releases and both its drivers ensured that the name wasn't mentioned over the course of the weekend either.
"It would be an extra pleasure to win here at the A1 Ring," smiled Rosberg, as he spoke to journalists on Thursday.
Rosberg won the race on Sunday from teammate Lewis Hamilton, who gave a bemused reaction earlier in the weekend to the name of the revamped facilities.
"They (Red Bull Racing) are a British team, based in the UK," Hamilton said referring to the Milton Keynes-based outfit. "Besides, I know the circuit by a different name. That's how I will always think of it."
|© Nico Rosberg/Twitter
It started with cheeky Mercedes posters on Austrian roads that led to the circuit with the German slogan 'Heimspielberg', which translates as 'Homegame Spielberg.'
Mercedes' Twitter hashtag for the weekend was #RingLeaders and came up with innovative tweets like "A1 performance at this Monster of a track!" following its one-two finish.
Monster is the energy drinks company which sponsors Mercedes.
After the race, Mercedes then posted a picture on Twitter which read 'Silver Arrows: Gives You Wings', the latter phrase a slogan of Red Bull. The tweet was deleted from Mercedes' Twitter page later.
But the low blow was issued by what's believed to be mischievous Mercedes mechanics that placed the Mercedes star on the nose of the Red Bull sculpture that stands in the middle of the track.
"I wonder who gave the bull a new necklace!?" said Rosberg, who tweeted a picture of the statue.
Red Bull had a disastrous weekend in its home race with only Daniel Ricciardo finishing in the points in a lowly eighth position while quadruple world champion teammate Sebastian Vettel retired after he was hit with reliability issues early on.
Even Toro Rosso, Red Bull’s sister team, failed to finish the race.